Joico Color

Joico Color Balance Shampoo Purple 33.8 oz
Joico Color Balance Purple Shampoo 33.8 oz is a tone-correcting formula designed to restore brightness and balance to blonde, platinum, and silver hair. It neutralizes unwanted yellow and brassy tones while protecting and strengthening strands.

Instantly tones down warm hues for a cool, refreshed blonde
Delivers long-lasting color correction for up to 12 washes
Enriched with green tea extract and UV absorbers to protect color
Rosehip oil, arginine, and keratin repair and strengthen hair
Controls static and enhances smoothness and shine
Paraben-free formula safe for daily or weekly use

This shampoo keeps blonde tones vibrant, cool, and luminous while leaving hair soft, strong, and manageable.